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for Marketers

Cohorts dashboard

With the Cohorts dashboard, you can group your users in different ways to create useful analyses. The heatmap table highlights the best- and worst-performing cohorts, helping you identify how you can optimize your strategy to keep scaling up.

You can use the dashboard to:

Identify the retention rate of your users over time.
See how retention changes by country, channel, and other dimensions.
Group users in different, customized ways to determine key KPIs.

Widgets

Use the following widgets to analyze your data and see the metrics that are important to you:

Cohort analysis - Shows you the best and worst-performing cohorts for your selected KPI in a table heatmap.
Cohort analysis chart - Illustrates the performance of separate cohorts over the lifetime of the cohort.
Performance trends - Gives a quick overview of the performance of all cohorts over a specific period.