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for Marketers

Protection Dashboard

The Protection Dashboard is an essential tool for monitoring your traffic, with a focus on rejected and unverified attributions or activities. These are flagged based on SDK Signature validation, Fraud Filters, and Conversion Rules. Use the dashboard to identify the reason and source of these rejections or unverified activities. As with other Datascape dashboards and reports, you can compare different time periods to observe fluctuations over time.

Use the Protection Dashboard to identify:

Any sudden changes in your rejection volume (e.g., spikes in rejected or unverified installs)
Which Fraud Filters or Conversion Rules are impacting your traffic the most
Which sources generate the highest or lowest volume of rejected or unverified traffic
Which sources were skipped due to Conversion Rules
Any changes in valid vs. invalid installs due to SDK Signature validation
A detailed breakdown of your traffic by SDK Signature status

Note:

The content and widgets shown in the Protection Dashboard depend on the features you have enabled.

Customers with Fraud Prevention Suite will see widgets for Fraud Filters and SDK Signature stats.
Customers with Conversion Rules will see widgets for Conversion Rules and SDK Signature stats.
Customers with neither will only see SDK Signature stats.

Widgets

Rejected installs overview - Gives you a high-level view of your overall rejections, allowing you to specify the timeframe and the rejections' sources.
Unverified installs overview - Gives you a high-level view of your overall unverified installs and reattributions, allowing you to specify the timeframe and the sources of unverified activities.
Unverified engagements overview - Gives you a a general summary of sources that were skipped for attribution due to configured Conversion rules.
Unverified engagements - Displays the distribution of skipped engagements due to configured Conversion rules.
Device rejections - Displays rejections detected by features such as Adjust SDK Signature, Anonymous IP filtering and device level Conversion Rules configured to attribute installs to Untrusted devices if the defined rules are not met.
Engagement fraud - Displays rejections by Distribution Modeling (too-many-engagements filter and Distribution Outlier) and by Click Injection filtering.
Untrusted devices - Focuses on the traffic attributed to Untrusted Devices, due to rejections from Adjust SDK Signature, the Anonymous IP filter, the Malformed Advertising ID filter and device level Conversion rules configured to attribute installs to Untrusted devices if the defined rules are not met.
Distribution monitoring - Lets you pick any two fraud-related metrics or device-level conversion rule metrics and compare them.
Rejected installs to installs ratio - Displays the highest and lowest contributing sources to legitimate vs rejected traffic.
Unverified devices - Focuses on the traffic attributed to Unverified devices when they are rejected by device-level Conversion rules configured to assign installs to Unverified devices if specific conditions are not met.
Unverified installs to installs ratio - Displays the highest and lowest contributing sources to legitimate vs unverified traffic.
Real time report - Lets you view your campaigns’ overall performance with a detailed representation of each rejection category.
Signature stats - Gives you visibility into the validity of Adjust SDK Signature across your installs.