Set up Sina Weibo | 新浪微博

Set up network-level links with Sina Weibo | 新浪微博 for your apps and let Sina Weibo | 新浪微博 receive in-app event data through automated callbacks.

Implement OAID plugin

To run an Android campaign with Sina Weibo | 新浪微博, you need to implement Adjust's OAID plugin in order to record the correct device IDs.

Create link in Adjust

In Campaign Lab, follow these steps to create the link URL:

  1. Under Campaign Lab, select Partners.
  2. Select New partner.
  3. In the Partner selection screen, choose Sina Weibo | 新浪微博.
  4. In the App selection screen, choose the app for which you want to create the link.
  5. In the Link structure screen, review the default link structure parameters provided by the network, and click Quick create.

Your click and impression URLs are generated. Replace s2s.adjust.com by app.adjust.com in these URLs and then submit it to Sina Weibo | 新浪微博 to launch your campaign.

Click URL template:

https://app.adjust.com/xxxxxx?campaign={ad_id}&adgroup={creative_id}&s2s=1&oaid={oaid}&label={IMP}&ip_address={ip}&user_agent={ua}&idfa_upper_md5={idfa_MD5}&imei_lower_md5={imei_MD5}&android_id_lower_md5={androidid_MD5}&install_callback=http%3A%2F%2Fappmonitor.biz.weibo.com%2Fsdkserver%2Factive%3Fcompany%3Daidejiasite%26IMP%3D%7Blabel%7D%26action_type%3D1

Impression URL template:

https://app.adjust.com/impression/xxxxxx?campaign={ad_id}&adgroup={creative_id}&s2s=1&oaid={oaid}&label={IMP}&ip_address={ip}&user_agent={ua}&idfa_upper_md5={idfa_MD5}&imei_lower_md5={imei_MD5}&android_id_lower_md5={androidid_MD5}&install_callback=http%3A%2F%2Fappmonitor.biz.weibo.com%2Fsdkserver%2Factive%3Fcompany%3Daidejiasite%26IMP%3D%7Blabel%7D%26action_type%3D1

Forward in-app events

Event linking lets Sina Weibo | 新浪微博 receive in-app event data. To forward in-app events to Sina Weibo | 新浪微博, follow these steps.

  1. Under AppView, select All apps.
  2. Select your app.
  3. Select the Events tab.
  4. Find the event you want to forward and copy its event token.

Each Adjust event that you want to forward to Sina Weibo | 新浪微博 needs to map to one of the following predefined events in Sina Weibo | 新浪微博:

Action typeEvent name
2Order (下单购买)
3Register （注册）
4Purchase （付费）
72d Retention （次日留存）

Set up callback URL

Event callback template:

&event_callback_[event_token]=http%3A%2F%2Fappmonitor.biz.weibo.com%2Fsdkserver%2Factive%3Fcompany%3Daidejiasite%26IMP%3D{IMP}%26action_type%3D[event_number]

In-App event callback template (using revenue value in RMB)

&event_callback_[event_token]=http%3A%2F%2Fappmonitor.biz.weibo.com%2Fsdkserver%2Factive%3Fcompany%3Daidejiasite%26IMP%3D{IMP}%26action_type%3D4%26price%3D%7Brevenue_cny%7D

In-App event callback template (using revenue value set in SDK)

&event_callback_[event_token]=http%3A%2F%2Fappmonitor.biz.weibo.com%2Fsdkserver%2Factive%3Fcompany%3Daidejiasite%26IMP%3D{IMP}%26action_type%3D4%26price%3D%7Brevenue_float%7D

In-App event callback template (using revenue value in USD)

&event_callback_[event_token]=http%3A%2F%2Fappmonitor.biz.weibo.com%2Fsdkserver%2Factive%3Fcompany%3Daidejiasite%26IMP%3D{IMP}%26action_type%3D4%26price%3D%7Brevenue_usd%7D
Note:
Sina Weibo | 新浪微博 uses RMB as revenue currency, by default. Depending on the reporting currency that you have set up for your app, use the correct template.

Example: If you choose a registration event with event token la283m and its event number is 3, then follow these steps to setup the callback URL:

  1. In the event callback template, replace [event_token] from Adjust and [event_number] from the predefined events in Sina Weibo | 新浪微博.
&event_callback_la283m=http%3A%2F%2Fappmonitor.biz.weibo.com%2Fsdkserver%2Factive%3Fcompany%3Daidejiasite%26IMP%3D{IMP}%26action_type%3D3
  1. Append the event callback URL to your click and impression URLs.

Final click URL with event callback:

https://app.adjust.com/bqb6dx?campaign={ad_id}&adgroup={creative_id}&IMP={IMP}&s2s=1&oaid={oaid}&ip_address={ip}&user_agent={ua}&idfa_upper_md5={idfa_MD5}&imei_lower_md5={imei_MD5}&android_id_lower_md5={androidid_MD5}&install_callback=http%3A%2F%2Fappmonitor.biz.weibo.com%2Fsdkserver%2Factive%3Fcompany%3Daidejiasite%26IMP%3D{IMP}%26action_type%3D1&event_callback_la283m=http%3A%2F%2Fappmonitor.biz.weibo.com%2Fsdkserver%2Factive%3Fcompany%3Daidejiasite%26IMP%3D{IMP}%26action_type%3D3

Final impression URL with event callback:

https://app.adjust.com/impression/bqb6dx?campaign={ad_id}&adgroup={creative_id}&IMP={IMP}&s2s=1&oaid={oaid}&ip_address={ip}&user_agent={ua}&idfa_upper_md5={idfa_MD5}&imei_lower_md5={imei_MD5}&android_id_lower_md5={androidid_MD5}&install_callback=http%3A%2F%2Fappmonitor.biz.weibo.com%2Fsdkserver%2Factive%3Fcompany%3Daidejiasite%26IMP%3D{IMP}%26action_type%3D1&event_callback_la283m=http%3A%2F%2Fappmonitor.biz.weibo.com%2Fsdkserver%2Factive%3Fcompany%3Daidejiasite%26IMP%3D{IMP}%26action_type%3D3

Now, Sina Weibo | 新浪微博 will receive in-app event data for each of your linked events.

Enter link URL in Sina Weibo | 新浪微博

Enter the Adjust click URL with the appended event callback in your Sina Weibo | 新浪微博 dashboard.