Set up Sohu | 搜狐汇算
Set up network-level links with Sohu | 搜狐汇算 for your apps and let Sohu | 搜狐汇算 receive in-app event data through automated callbacks.
Implement OAID plugin
To run an Android campaign with Sohu | 搜狐汇算, you need to implement Adjust's OAID plugin in order to record the correct device IDs.
Create link in Adjust
In Campaign Lab, follow these steps to create the link URL:
- Under Campaign Lab, select Partners.
- Select New partner.
- In the Partner selection screen, choose Sohu | 搜狐汇算.
- In the App selection screen, choose the app for which you want to create the link.
- In the Link structure screen, review the default link structure parameters provided by the network, and click Quick create.
Your click and impression URLs are generated.
Click URL template:
https://s2s.adjust.com/xxxxxxx?adgroup=__GID__&creative=__AID__&s2s=1&idfa=__IDFA__&oaid=__OAID__&os_name=__OS__&click_id=__CLICKID__&click_time=__CLICKTS__&ip_address=__IP__&user_agent=__UA__&imei_lower_md5=__IMEI__&install_callback=__CALLBACK__%26event_type_add%3D1001Impression URL template:
https://s2s.adjust.com/impression/xxxxxxx?adgroup=__GID__&creative=__AID__&s2s=1&idfa=__IDFA__&oaid=__OAID__&os_name=__OS__&click_id=__CLICKID__&click_time=__CLICKTS__&ip_address=__IP__&user_agent=__UA__&imei_lower_md5=__IMEI__&install_callback=__CALLBACK__%26event_type_add%3D1001Forward in-app events
Event linking lets Sohu | 搜狐汇算 receive in-app event data. To forward in-app events to Sohu | 搜狐汇算, follow these steps.
- Under AppView, select All apps.
- Select your app.
- Select the Events tab.
- Find the event you want to forward and copy its event token.
Each Adjust event that you want to forward to Sohu | 搜狐汇算 needs to map to one of the following predefined events in Sohu | 搜狐汇算:
| Value | 事件名称 | 说明 |
|---|---|---|
| 1001 | 激活 | 用户下载安装完毕应用之后，打开应用 |
| 1002 | 注册 | 用户激活后 ，完成注册行为 |
| 1003 | 次留 | 用户激活后，次日访问应用的应为 |
| 1004 | 付费 | 用户激活后 ，完成付费行为 |
| 1005 | 关键行为 | 用户在应用内完成的关键行为，可根据营销需求灵活定义 |
| 3001 | app 访问 | 用户成功打开访问应用的行为，通常应用在DPA广告 |
| 3002 | 到达指定页面 | 用户达到指定页面的行为，通常应用在DPA广告 |
| 3003 | 添加购物车 | 用户添加购物车的行为，通常应用在DPA广告 |
| 3004 | 下单 | 用户下单的行为，通常应用在DPA广告 |
| 3005 | 付费 | 用户付费的行为，通常应用在DPA广告 |
Set up callback URL
Event callback template:
&event_callback_[event_token]=__CALLBACK__%26event_type_add%3D[sohu_event_value]Example: If you choose a registration event with event token la283m and its Sohu event value is 1002, then follow these steps to setup the callback URL:
- In the event callback template, replace
[event_token]from Adjust and[sohu_event_value]from the predefined events in Sohu | 搜狐汇算.
&event_callback_la283m=__CALLBACK__%26event_type_add%3D1002- Append the event callback URL to your click and impression URLs.
Final click URL with event callback:
https://s2s.adjust.com/xxxxxxx?adgroup=__GID__&creative=__AID__&s2s=1&idfa=__IDFA__&oaid=__OAID__&os_name=__OS__&click_id=__CLICKID__&click_time=__CLICKTS__&ip_address=__IP__&user_agent=__UA__&imei_lower_md5=__IMEI__&install_callback=__CALLBACK__%26event_type_add%3D1001&event_callback_la283m=__CALLBACK__%26event_type_add%3D1002Final impression URL with event callback:
https://s2s.adjust.com/impression/xxxxxxx?adgroup=__GID__&creative=__AID__&s2s=1&idfa=__IDFA__&oaid=__OAID__&os_name=__OS__&click_id=__CLICKID__&click_time=__CLICKTS__&ip_address=__IP__&user_agent=__UA__&imei_lower_md5=__IMEI__&install_callback=__CALLBACK__%26event_type_add%3D1001&event_callback_la283m=__CALLBACK__%26event_type_add%3D1002Now, Sohu | 搜狐汇算 will receive in-app event data for each of your mapped events.
Enter link URL in Sohu | 搜狐汇算
Enter the Adjust click URL with the appended event callback in your Sohu | 搜狐汇算 dashboard.
