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Set up Precog for App

Precog for App is a network and Adjust module partner. Our integration lets Precog for App receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Precog for App. Then, use our advanced setup instructions to customize what information Precog for App receives.

Basic setup

To turn on Adjust’s integration with Precog for App, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Precog for App
  4. Enter your API KEY, DATABASE NAME, and TABLE NAME (for help finding these, contact your Precog for App representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Precog for App will receive callbacks for these activities:

  • click
  • impression
  • install
  • session
  • uninstall
  • reinstall
  • reattributionReinstall
  • reattribution

Advanced setup

Choose which data Precog for App receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Precog for App receive revenue amounts along with your revenue event data.

To forward in-app revenue to Precog for App, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Precog for App
  3. Turn on In-App Revenue Forwarding

Now Precog for App will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Precog for App before turning on In-App Revenue Forwarding.

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Precog for App, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Precog for App
  3. Turn on Uninstall / Reinstall Forwarding

Now Precog for App will receive all of your app’s uninstall and/or reinstall data.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Precog for App, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Precog for App
  3. Turn on Session Forwarding

Now Precog for App will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Precog for App.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Precog for App, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Precog for App
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Precog for App name.
  7. Select Save

Now Precog for App will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets Precog for App receive in-app event data. You can link every in-app event in Adjust to a preset Precog for App name or a custom event name.

To forward in-app events to Precog for App, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Precog for App > Event Linking
  3. Find the event you want to link and update the field with a Precog for App event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Precog for App will receive in-app event data for each of your linked events.

List of all parameters forwarded to Precog for App

Precog for App requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{city}Device city
{click_attribution_window}Attribution window settings for device matching (hours)
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{device_type}Device type
{environment}Current Adjust SDK environment setting
{event_name}Event name, as set in the Dashboard
{gclid}Google click ID
{idfa||android_id}IDFA, or Android ID if IDFA is empty
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{impression_attribution_window}Attribution window settings for impression matching (hours)
{inactive_user_definition}Inactivity period required for reattribution (hours)
{ip_address}Device IP address
{language}Device two-character language code
{last_time_spent}Length of user's last session, in seconds
{match_type}Attribution method
{mnc}Mobile network code: two-digit code. Use with the mobile country code to identify a device's carrier.
{nonce}Random lowercase alphanumeric string (unique per callback)
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{postal_code}Device postal code of IP address
{random_user_id}Random user ID (per device)
{random}Random number (unique per callback)
{reattribution_attribution_window}Attribution window settings for reattribution (hours)
{reftag}Random device reference tag
{region}Device region code
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd_cents}Revenue, in US cents
{revenue}Revenue, as sent from Adjust SDK in cents
{search_term}Google organic search term
{session_count}Number of sessions recorded by current Adjust SDK
{time_spent}Length of user's current session, in seconds
{timezone}Device time zone
{tracking_enabled}1 if tracking is enabled, 0 if not
{tracking_limited}1 if tracking is limited, 0 if not
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{campaign_name}Campaign name, as taken from the tracker
{click_referer}Referrer header from click
{click_time}Attributed click timestamp
{connection_type}Internet connection type
{conversion_duration}Time between click and install or reattribution in seconds
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{engagement_time}Engagement timestamp
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{last_tracker_name}A reattributed user's previous tracker name
{last_tracker}6-character Adjust tracker token of a reattributed user's previous tracker
{network_name}Network name, as taken from the tracker
{reattributed_at}Reattribution timestamp
{store}Target store of click
{tracker_name}Current tracker name
{tracker}6-character Adjust tracker token