Set up VK Ads (ex. myTarget)

VK Ads (ex. myTarget) is a network and Adjust module partner. Our integration lets VK Ads (ex. myTarget) receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to VK Ads (ex. myTarget). Then, use our advanced setup instructions to customize what information VK Ads (ex. myTarget) receives.

Basic setup

To turn on Adjust’s integration with VK Ads (ex. myTarget), follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to VK Ads (ex. myTarget)
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to VK Ads (ex. myTarget) to launch your campaign.

VK Ads (ex. myTarget) will receive callbacks for these activities:

  • install

  • event

  • rejectedInstall

Advanced setup

Choose which data VK Ads (ex. myTarget) receives from Adjust by customizing your setup.

Only forward data attributed to VK Ads (ex. myTarget)

Adjust sends VK Ads (ex. myTarget) your installs and reattributions across all ad platforms.

To stop VK Ads (ex. myTarget) from receiving data attributed to other ad platforms, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > VK Ads (ex. myTarget)
  3. Turn on Attributed Only

Now VK Ads (ex. myTarget) will only receive data attributed to their own platform.

Forward in-app revenue

In-app revenue forwarding lets VK Ads (ex. myTarget) receive revenue amounts along with your revenue event data.

To forward in-app revenue to VK Ads (ex. myTarget), follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > VK Ads (ex. myTarget)
  3. Turn on In-App Revenue Forwarding

Now VK Ads (ex. myTarget) will receive the revenue amount for every tracked transaction.

Note: Link at least one revenue event to VK Ads (ex. myTarget) before turning on In-App Revenue Forwarding.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to VK Ads (ex. myTarget).

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to VK Ads (ex. myTarget), follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > VK Ads (ex. myTarget)
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding VK Ads (ex. myTarget) name.
  7. Select Save

Now VK Ads (ex. myTarget) will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets VK Ads (ex. myTarget) receive in-app event data. You can link every in-app event in Adjust to a preset VK Ads (ex. myTarget) name or a custom event name.

To forward in-app events to VK Ads (ex. myTarget), follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > VK Ads (ex. myTarget) > Event Linking
  3. Find the event you want to link and update the field with a VK Ads (ex. myTarget) event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now VK Ads (ex. myTarget) will receive in-app event data for each of your linked events.

Partner specific setup instructions

VK Ads allows you to send any kind of partner parameters. Any partner parameters that you send in the SDK will be forwarded to VK Ads, and incorporated into their analysis.

List of all parameters forwarded to VK Ads (ex. myTarget)

VK Ads (ex. myTarget) requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{android_id}Android ID (Android only)
{city}Device city
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{ip_address}Device IP address
{isp}Device internet service provider
{language}Device two-character language code
{mcc}Mobile country code: three-digit code identifying a device's country. Use with the mobile network code to identify a device's carrier.
{mnc}Mobile network code: two-digit code. Use with the mobile country code to identify a device's carrier.
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue_usd}Revenue, in US dollars
{user_agent}Incoming raw user agent
{app_id}Store App ID or Google Play Store
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{connection_type}Internet connection type
{device_manufacturer}Device manufacturer name
{impression_based}1 if impression-based engagement, 0 if not
{installed_at}Install (i.e., first app open) timestamp
{referral_time}User landed on app Play Store page timestamp (Android and Google Play Store only)
{rejection_reason}Reason for a rejected attribution