Set up Awin

Awin is a network and Adjust module partner. Our integration lets Awin receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Awin. Then, use our advanced setup instructions to customize what information Awin receives.

Basic setup

To turn on Adjust’s integration with Awin, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Awin
  4. Enter your INSTALL COMMISSION GROUP (for help finding this, contact your Awin representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Awin to launch your campaign.

Awin will receive callbacks for these activities:

  • installs (attributed only)
  • event (attributed only)

Create a tracker URL for Awin

To create a tracker URL for Awin, follow these steps:

  1. Find your app and select your app options caret (^)
  2. Select Tracker URLs
  3. Select NEW TRACKER
  4. Enter a tracker name
  5. Select a network (Awin)
  6. Select CUSTOMIZE
  7. Choose to customize your campaign structure, additional parameters, or attribution settings
  8. After customization, select CREATE
  9. Important: Make sure these parameters are appended to the tracker: &awin_click_id=!!!awc!!!&awin_program_code={awinAdvertiserId}
  10. To quickly copy your tracker URL, select Copy (clipboard icon)
  11. Select DONE

Well done! You have created two tracker URLs: one click-based and one impression-based.

Advanced setup

Choose which data Awin receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Awin receive revenue amounts along with your revenue event data.

To forward in-app revenue to Awin, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Awin
  3. Turn on In-App Revenue Forwarding

Now Awin will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Awin before turning on In-App Revenue Forwarding.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Awin.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Awin, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Awin
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Awin name.
  7. Select Save

Now Awin will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets Awin receive in-app event data. You can link every in-app event in Adjust to a preset Awin name or a custom event name.

To forward in-app events to Awin, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Awin > Event Linking
  3. Find the event you want to link and update the field with a Awin event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Awin will receive in-app event data for each of your linked events.

Partner specific setup instructions

Awin's integration allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to Awin. You can find out more about attaching partner parameters in the SDK readme specific to the SDK(s) you are working with. Below is a list of the defined parameters that Awin accepts:

Parameter key > Value

  • orderId > order reference (mandatory on revenue events)
  • cg > commission group breakdown (mandatory on revenue events)
  • vc > voucher code
  • custom[3,29] > custom parameter [3,29]
  • commission_group > commission group (mandatory on revenue events)

Please attach the mandatory parameters to the revenue event(s) in your adjust SDK in order to correctly measure the event(s) on the Awin platform.

Example implementation (with Android SDK)

In your Adjust SDK implementation, when you setup these partner parameters:

AdjustEvent adjustEvent = new AdjustEvent("abc123");
adjustEvent.addPartnerParameter("cg", "AABBCC");
adjustEvent.addPartnerParameter("commission_group", "DDEEFF");

then if Adjust attributes an activity to an engagement with an Awin Aff ID, we will forward the partner parameter setup as "cg" to Awin. ( i.e. cg=AABBCC )

If no Awin Aff ID is found, we will search for a partner parameter setup as "commission_group" or if not present, fallback to "cg" and send the partner parameter. ( i.e. commission_group=DDEEFF; fallback to cg=AABBCC )

List of all parameters forwarded to Awin

Awin requires Adjust to send the following parameters (data points) with your callbacks:

{adid}Adjust device ID (all platforms)
{currency}Original ISO 4217 currency code sent from Adjust SDK
{event_name}Event name, as set in the Dashboard
{os_name}Device operating system
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{click_time}Attributed click timestamp