Set up AppTree

AppTree is an ad network integrated with Adjust. Our integration lets AppTree receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with AppTree for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with AppTree.

Before you begin


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Select AppTree and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > AppTree. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with AppTree.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with AppTree. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with AppTree, Adjust automatically sends AppTree the following data, by default:

  • install

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with AppTree by default.

  • install

Send additional data

Choose the amount and type of data that you want to share with AppTree through callbacks. AppTree may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with AppTree:
  • Data from all attribution sources
  • Only data attributed to AppTree

Configure your link and settings

You have the option to set your:

Create your link and share it with AppTree

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with AppTree.

Once you’ve created your link, share it with AppTree for placement in campaigns.

List of all parameters forwarded to AppTree

AppTree requires Adjust to send the following parameters (data points) with your callbacks:

{device_name}Device model number
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{os_name}Device operating system
{random}Random number (unique per callback)
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{installed_at}Install (i.e., first app open) timestamp