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for Marketers

Set up Fyber by Digital Turbine

Fyber by Digital Turbine is an ad network integrated with Adjust. Our integration lets Fyber by Digital Turbine receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Fyber by Digital Turbine for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Fyber by Digital Turbine.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to Fyber by Digital Turbine parameters. Follow the guides linked below to use this feature.

Credentials

APP ID, ACP EDGE APP ID (Optional), and ACTION ID (for events)

For help finding your credentials, contact your Fyber by Digital Turbine representative.

Select Fyber by Digital Turbine and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > Fyber by Digital Turbine. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Fyber by Digital Turbine.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with Fyber by Digital Turbine. To enable data sharing:

Enter your APP ID, ACP EDGE APP ID (Optional), and ACTION ID (for events).

Once you enable data sharing with Fyber by Digital Turbine, Adjust automatically sends Fyber by Digital Turbine the following data, by default:

install
session
event
rejectedInstall
ad revenue

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Fyber by Digital Turbine by default.

install
session
event
rejectedInstall
ad revenue

Send additional data

Choose the amount and type of data that you want to share with Fyber by Digital Turbine through callbacks. Fyber by Digital Turbine may use this information to optimize performance.

Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Fyber by Digital Turbine:

Data from all attribution sources
Only data attributed to Fyber by Digital Turbine

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Fyber by Digital Turbine will receive your app’s session activity.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Fyber by Digital Turbine receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Fyber by Digital Turbine can receive. Data for unmapped events is not shared with Fyber by Digital Turbine.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Fyber by Digital Turbine. This lets you:

Set individual events to manage campaign strategies for each platform.
Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Fyber by Digital Turbine.

Select Map event.
In the Adjust event list, choose the Adjust event that you want to share with Fyber by Digital Turbine.
Under Partner event, you need to select the Fyber by Digital Turbine event that corresponds to the Adjust event.
1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
  - Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
  - Select Use global mapping to map the same events for all platforms.
2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
Select Apply.

Now Fyber by Digital Turbine will receive in-app event data for each of your linked events.

Map all events

If Fyber by Digital Turbine supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Fyber by Digital Turbine will receive in-app event data for all your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with Fyber by Digital Turbine

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options
Link structure parameters
User destinations
Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Fyber by Digital Turbine.

Once you’ve created your link, share it with Fyber by Digital Turbine for placement in campaigns.

List of all parameters forwarded to Fyber by Digital Turbine

Fyber by Digital Turbine requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{android_id}`	Android ID (Android only)
`{gps_adid}`	Google Play Store advertising ID
`{ip_address}`	Device IP address
`{last_time_spent}`	Length of user's last session, in seconds
`{mcc}`	Mobile country code: three-digit code identifying a device's country. Use with the mobile network code to identify a device's carrier.
`{mnc}`	Mobile network code: two-digit code. Use with the mobile country code to identify a device's carrier.
`{nonce}`	Random lowercase alphanumeric string (unique per callback)
`{revenue_usd}`	Revenue, in US dollars
`{session_count}`	Number of sessions recorded by current Adjust SDK
`{tracking_enabled}`	1 if tracking is enabled, 0 if not