Set up Ingenious Technologies

Ingenious Technologies is an ad network integrated with Adjust. Our integration lets Ingenious Technologies receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Ingenious Technologies for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Ingenious Technologies.

Before you begin


iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona



  • For help finding your credentials, contact your Ingenious Technologies representative.

Select Ingenious Technologies and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Ingenious Technologies. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Ingenious Technologies.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Ingenious Technologies. To enable data sharing:


Once you enable data sharing with Ingenious Technologies, Adjust automatically sends Ingenious Technologies the following data, by default:

  • install
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Ingenious Technologies by default.

  • install
  • event

Send additional data

Choose the amount and type of data that you want to share with Ingenious Technologies through callbacks. Ingenious Technologies may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Ingenious Technologies:
  • Data from all attribution sources
  • Only data attributed to Ingenious Technologies

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Ingenious Technologies receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map parameters

You usually need to map parameters to share custom data with Ingenious Technologies.

Map events

Map events that you want to share to the values that Ingenious Technologies can receive. Data for unmapped events is not shared with Ingenious Technologies.

Under Map events, follow these steps to choose the in-app events you want to directly send to Ingenious Technologies.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Ingenious Technologies.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Ingenious Technologies will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Ingenious Technologies. This lets Ingenious Technologies receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Ingenious Technologies, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with Ingenious Technologies

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Ingenious Technologies.

Once you’ve created your link, share it with Ingenious Technologies for placement in campaigns.

Partner specific setup instructions

Ingenious Technologies allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to Ingenious Technologies. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that Ingenious Technologies accepts:

Parameter key > Value

  • transaction_id > transaction ID of the purchase event
  • customer_id > customer ID of the user
  • voucher_final_value > the value of the voucher
  • voucher_code > the voucher code
  • STATIC > the platform type (website/app)
  • invoice_value > the invoice value
  • confirmation_status > the status of the activity
  • is_customer_new > customer status
  • customer_gender > customer gender
  • customer_age > customer age
  • customer_survey > customer survey
  • user_value_1 > clients data values
  • user_value_2 > clients data values
  • user_value_3 > clients data values
  • user_value_4 > clients data values
  • basket_content > basket content
  • additional_data > additional data
  • payment_method > payment method
  • discounted_order_value > the value of the discounted order

List of all parameters forwarded to Ingenious Technologies

Ingenious Technologies requires Adjust to send the following parameters (data points) with your callbacks:

{android_id}Android ID (Android only)
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{device_type}Device type
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{win_adid}Windows advertising identifier
{created_at}Activity timestamp