Set up Kaden

Kaden is an ad network integrated with Adjust. Our integration lets Kaden receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Kaden for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Kaden.

Before you begin


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Select Kaden and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Kaden. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Kaden.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Kaden. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with Kaden, Adjust automatically sends Kaden the following data, by default:

  • install
  • session
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Kaden by default.

  • install
  • session
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution

Send additional data

Choose the amount and type of data that you want to share with Kaden through callbacks. Kaden may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Kaden:
  • Data from all attribution sources
  • Only data attributed to Kaden

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Kaden receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.


Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Kaden will receive your app’s session activity.

Map events

Map events that you want to share to the values that Kaden can receive. Data for unmapped events is not shared with Kaden.

Under Map events, follow these steps to choose the in-app events you want to directly send to Kaden.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Kaden.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Kaden will receive in-app event data for each of your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with Kaden

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Kaden.

Once you’ve created your link, share it with Kaden for placement in campaigns.

Partner specific setup instructions

When setting up your linked events, be sure to enter the relevant Kaden event_index, as this parameter is mandatory to send event data to Kaden.

List of all parameters forwarded to Kaden

Kaden requires Adjust to send the following parameters (data points) with your callbacks:

{city}Device city
{device_name}Device model number
{device_type}Device type
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{os_version}Operating system version number
{revenue_usd}Revenue, in US dollars
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{device_manufacturer}Device manufacturer name
{rejection_reason}Reason for a rejected attribution