Set up MoEngage Data Integration

MoEngage Data Integration is an analytics partner integrated with Adjust. Our integration lets MoEngage Data Integration receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with MoEngage Data Integration for your app. This includes activating the integration and choosing what data Adjust can share with MoEngage Data Integration.

Before you begin


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  • For help finding your credentials, contact your MoEngage Data Integration representative.

Select MoEngage Data Integration and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > MoEngage Data Integration. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with MoEngage Data Integration.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with MoEngage Data Integration. To enable data sharing:

Once you enable data sharing with MoEngage Data Integration, Adjust automatically sends MoEngage Data Integration the following data, by default:

  • install
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with MoEngage Data Integration by default:

  • install
  • event

Send additional data

Choose the amount and type of data that you want to share with MoEngage Data Integration through callbacks. MoEngage Data Integration may use this information to optimize performance.

To send additional data, you can review and customize the following:

Map parameters

You usually need to map parameters to share custom data with MoEngage Data Integration.

Map events

Map events that you want to share to the values that MoEngage Data Integration can receive. Data for unmapped events is not shared with MoEngage Data Integration.

Under Map events, follow these steps to choose the in-app events you want to directly send to MoEngage Data Integration.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with MoEngage Data Integration.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now MoEngage Data Integration will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to MoEngage Data Integration. This lets MoEngage Data Integration receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to MoEngage Data Integration, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Enable MoEngage Data Integration for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable MoEngage Data Integration for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

Partner specific setup instructions

MoEngage only accepts callbacks that contain their customer ID. To send the MoEngage customer ID in your callbacks, set it up as a partner parameter in the Adjust SDK as moengage_customer_id

For more information about this and any other setup requirements, please contact your MoEngage representative.

If you're located in the EU, please select EU in the Region drop-down menu. For all other locations, select US.

**Note:**When your app is in Sandbox environment, Adjust automatically appends _DEBUG to your MoEngage App ID. This lets you distinguish between production and Sandbox data on MoEngage.

List of all parameters forwarded to MoEngage Data Integration

MoEngage Data Integration requires Adjust to send the following parameters (data points) with your callbacks:

{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{os_name}Device operating system
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{timezone}Device time zone
{adgroup_name}Adgroup name, as taken from the tracker
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{created_at}Activity timestamp