Set up MoEngage Data Integration

MoEngage Data Integration is an ad network integrated with Adjust. Our integration lets MoEngage Data Integration receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with MoEngage Data Integration for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with MoEngage Data Integration.

Before you begin

Requirements

• Admin, Editor, or Custom Editor permissions in Adjust.
• Adjust SDK v4.0.0 and later to map SDK parameters to MoEngage Data Integration parameters. Follow the guides linked below to use this feature.

iOS | Android | Windows | Unity | React Native | Flutter | Adobe Air | Cordova | Marmalade | Xamarin | Cocos2d-x | Titanium | Corona

Credentials

• For help finding your credentials, contact your MoEngage Data Integration representative.

Select MoEngage Data Integration and your app in Campaign Lab

1. Under Campaign Lab, select Partners.
2. Select New partner > MoEngage Data Integration. Select Next to move to the next screen.
3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with MoEngage Data Integration.
4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with MoEngage Data Integration. To enable data sharing:

Once you enable data sharing with MoEngage Data Integration, Adjust automatically sends MoEngage Data Integration the following data, by default:

• install
• event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with MoEngage Data Integration by default.

• install
• event

Send additional data

Choose the amount and type of data that you want to share with MoEngage Data Integration through callbacks. MoEngage Data Integration may use this information to optimize performance.

Map events

Map events that you want to share to the values that MoEngage Data Integration can receive. Data for unmapped events is not shared with MoEngage Data Integration.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with MoEngage Data Integration. This lets you:

• Set individual events to manage campaign strategies for each platform.
• Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to MoEngage Data Integration.

1. Select Map event.
2. In the Adjust event list, choose the Adjust event that you want to share with MoEngage Data Integration.
3. Under Partner event, you need to select the MoEngage Data Integration event that corresponds to the Adjust event.
   1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
      • Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
      • Select Use global mapping to map the same events for all platforms.
   2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
4. Select Apply.

Now MoEngage Data Integration will receive in-app event data for each of your linked events.

Map all events

If MoEngage Data Integration supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now MoEngage Data Integration will receive in-app event data for all your linked events.

Map parameters

You usually need to map parameters to share custom data with MoEngage Data Integration.

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to MoEngage Data Integration. This lets MoEngage Data Integration receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to MoEngage Data Integration, follow these steps.

1. Set up partner parameters within the Adjust SDK.
   • Check Before you begin for all SDK development platform links.
2. Under Set your data sharing options, select Parameters.
3. Under Map parameters, you can specify how you want to send partner parameters defined in the SDK to the network:
   1. Select Map parameter.
   2. In the SDK parameter field, enter the name of the SDK parameter you want to share with the network.
   3. In the Partner parameter field, enter the network parameter that corresponds to the SDK parameter.

Configure your link and settings

You have the option to set your:

• Link structure
• User destinations
• Attribution settings

Create your link and share it with MoEngage Data Integration

In the Setup review screen, you can review your choices. You can also go back and make changes to:

• Your selected app
• Data sharing options
• Link structure parameters
• User destinations
• Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with MoEngage Data Integration.

Once you’ve created your link, share it with MoEngage Data Integration for placement in campaigns.

Partner specific setup instructions

MoEngage only accepts callbacks that contain their customer ID. To send the MoEngage customer ID in your callbacks, set it up as a partner parameter in the Adjust SDK as moengage_customer_id

For more information about this and any other setup requirements, please contact your MoEngage representative.

If you're located in the EU, please select EU in the Region drop-down menu. For all other locations, select US.

**Note:**When your app is in Sandbox environment, Adjust automatically appends _DEBUG to your MoEngage App ID. This lets you distinguish between production and Sandbox data on MoEngage.

List of all parameters forwarded to MoEngage Data Integration

MoEngage Data Integration requires Adjust to send the following parameters (data points) with your callbacks: