Set up Pinterest

Pinterest is an ad network integrated with Adjust. Our integration lets Pinterest receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Pinterest for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Pinterest.

Before you begin


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Select Pinterest and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Pinterest. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Pinterest.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Pinterest. To enable data sharing:

  1. Enter your TAG ID (required for events).
    • For help finding this, contact your Pinterest representative).

Once you enable data sharing with Pinterest, Adjust automatically sends Pinterest the following data, by default:

  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Pinterest by default.

  • event

Send additional data

Choose the amount and type of data that you want to share with Pinterest through callbacks. Pinterest may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Pinterest:
  • Data from all attribution sources
  • Only data attributed to Pinterest

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Pinterest receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map parameters

You usually need to map parameters to share custom data with Pinterest.

Map events

Map events that you want to share to the values that Pinterest can receive. Data for unmapped events is not shared with Pinterest.

Under Map events, follow these steps to choose the in-app events you want to directly send to Pinterest.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Pinterest.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Pinterest will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Pinterest. This lets Pinterest receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Pinterest, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with Pinterest

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Pinterest.

Once you’ve created your link, share it with Pinterest for placement in campaigns.

Callback string format

To support end-user privacy and remain compliant, Adjust reports raw data from Pinterest in a specific way.

Below is an example of a callback string that Adjust normally sends. In this string, text within curly braces { } are Adjust placeholders -- macros that let Adjust dynamically add user or engagement data to the client's callback string.

  • Standard string:{tracker}&tracker_name={link_name}

For Pinterest, Adjust sends a different kind of callback string for all activities to clients.

  • Compliant string:

Note the following changes to this string compared to the standard example:

  • tracker = unattr
  • tracker_name = Unattributed

Partner specific setup instructions

To send in-app events, please input TAG ID when activating the integration. This field is required for in-app events only.

Additionally, note that Pinterest can run both iOS and Android campaigns. Before enabling the Pinterest integration, reach out to Pinterest so that they can set you up with the relevant campaigns.

Predefined parameters

Pinterest allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your Adjust SDK, these will be forwarded to Pinterest. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that Pinterest accepts:

Parameter key > Value

  • value > Value of add to cart or purchase events.
  • currency > Currency used to represent the above value.
  • quantity > Number of items added to cart or purchased.
  • order_id > Order ID of purchase.
  • search_string > Search string or query for search event.

value, currency and quantity parameters are valid for both add to cart and purchase events. _order_id_is only valid for purchase events. search_string is the only partner parameter available for search events.

List of all parameters forwarded to Pinterest

Pinterest requires Adjust to send the following parameters (data points) with your callbacks:

{city}Device city
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{isp}Device internet service provider
{language}Device two-character language code
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue_usd}Revenue, in US dollars
{revenue}Revenue, as sent from Adjust SDK in cents
{sdk_version}Adjust SDK version (per app)
{tracking_limited}1 if tracking is limited, 0 if not
{user_agent}Incoming raw user agent
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version_short}App version number (Android), release-version-number for the bundle (iOS)
{created_at}Activity timestamp
{impression_based}1 if impression-based engagement, 0 if not