Set up Telecy

Telecy is an ad network integrated with Adjust. Our integration lets Telecy receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Telecy for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Telecy.

Before you begin


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  • For help finding your credentials, contact your Telecy representative.

Select Telecy and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Telecy. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Telecy.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Telecy. To enable data sharing:

  1. Enter your TCUUID.

Once you enable data sharing with Telecy, Adjust automatically sends Telecy the following data, by default:

  • install

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Telecy by default.

  • install

Send additional data

Choose the amount and type of data that you want to share with Telecy through callbacks. Telecy may use this information to optimize performance.

Adjust sends Telecy both organic and paid attribution data.

Configure your link and settings

You have the option to set your:

Create your link and share it with Telecy

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Telecy.

Once you’ve created your link, share it with Telecy for placement in campaigns.

List of all parameters forwarded to Telecy

Telecy requires Adjust to send the following parameters (data points) with your callbacks:

{adid}Adjust device ID (all platforms)
{city}Device city
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{ip_address}Device IP address
{os_name}Device operating system
{random}Random number (unique per callback)
{conversion_duration}Time between click and install or reattribution in seconds
{install_begin_time}App download began timestamp (Android and Google Play Store only)
{install_finish_time}App download completion timestamp
{referral_time}User landed on app Play Store page timestamp (Android and Google Play Store only)
{tracker}6-character Adjust tracker token