Set up 腾讯广告 [新] | Tencent Ads [New]

腾讯广告 [新] | Tencent Ads [New] is an ad network integrated with Adjust. Our integration lets 腾讯广告 [新] | Tencent Ads [New] receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with 腾讯广告 [新] | Tencent Ads [New] for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with 腾讯广告 [新] | Tencent Ads [New].

Before you begin


iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

In your 腾讯广告 [新] | Tencent Ads [New] dashboard:

  1. Go to Tencent Ads > ToolBox (工具箱)> Conversion (新建应用转化).
  2. Choose API (自归因上报).
  1. Enter the Click URL.

Select 腾讯广告 [新] | Tencent Ads [New] and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > 腾讯广告 [新] | Tencent Ads [New]. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with 腾讯广告 [新] | Tencent Ads [New].
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with 腾讯广告 [新] | Tencent Ads [New]. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with 腾讯广告 [新] | Tencent Ads [New], Adjust automatically sends 腾讯广告 [新] | Tencent Ads [New] the following data, by default:

  • installs (attributed only)
  • event (attributed only)
  • session (attributed only)

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with 腾讯广告 [新] | Tencent Ads [New] by default.

  • installs (attributed only)
  • event (attributed only)
  • session (attributed only)

Send additional data

Choose the amount and type of data that you want to share with 腾讯广告 [新] | Tencent Ads [New] through callbacks. 腾讯广告 [新] | Tencent Ads [New] may use this information to optimize performance.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets 腾讯广告 [新] | Tencent Ads [New] receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.


Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means 腾讯广告 [新] | Tencent Ads [New] will receive your app’s session activity.

Map events

Map events that you want to share to the values that 腾讯广告 [新] | Tencent Ads [New] can receive. Data for unmapped events is not shared with 腾讯广告 [新] | Tencent Ads [New].

Under Map events, follow these steps to choose the in-app events you want to directly send to 腾讯广告 [新] | Tencent Ads [New].

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with 腾讯广告 [新] | Tencent Ads [New].
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now 腾讯广告 [新] | Tencent Ads [New] will receive in-app event data for each of your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with 腾讯广告 [新] | Tencent Ads [New]

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with 腾讯广告 [新] | Tencent Ads [New].

Once you’ve created your link, share it with 腾讯广告 [新] | Tencent Ads [New] for placement in campaigns.

Partner specific setup instructions

Tencent doesn’t support reporting impression data to MMPs.

We have different link templates for Android and iOS campaigns. For Android, link can be fetched from Adjust dashboard directly; for iOS, please use the template below ( only replace the link token).  
  • To forward the 2d_retention event to Tencent Ads, the advertiser needs to report the 2d_retention event from the SDK and link it using the the event name as “ START_APP “.

List of all parameters forwarded to 腾讯广告 [新] | Tencent Ads [New]

腾讯广告 [新] | Tencent Ads [New] requires Adjust to send the following parameters (data points) with your callbacks:

{android_id_md5}Lowercase Android ID hex MD5 hash
{event_name}Event name, as set in the Dashboard
{idfa_md5}IDFA base64 MD5 hash
{random}Random number (unique per callback)
{created_at}Activity timestamp
{oaid}OAID device ID