Set up Voodoo Ads

Voodoo Ads is an ad network integrated with Adjust. Our integration lets Voodoo Ads receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Voodoo Ads for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Voodoo Ads.

Before you begin


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Data Source

  • For help finding your credentials, contact your Voodoo Ads representative.

Select Voodoo Ads and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Voodoo Ads. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Voodoo Ads.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Voodoo Ads. To enable data sharing:

  1. Enter your Data Source.

Once you enable data sharing with Voodoo Ads, Adjust automatically sends Voodoo Ads the following data, by default:

  • install

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Voodoo Ads by default.

  • install

Send additional data

Choose the amount and type of data that you want to share with Voodoo Ads through callbacks. Voodoo Ads may use this information to optimize performance.

Configure your link and settings

You have the option to set your:

Create your link and share it with Voodoo Ads

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Voodoo Ads.

Once you’ve created your link, share it with Voodoo Ads for placement in campaigns.

Partner specific setup instructions

The Voodoo Ads module only sends attributed callbacks.