Set up YouAppi
YouAppi is an ad network integrated with Adjust. Our integration lets YouAppi receive attribution and in-app event data through automated callbacks.
In this article, learn how to set up measurement with YouAppi for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with YouAppi.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to YouAppi parameters. Follow the guides linked below to use this feature.
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Credentials
PIXEL ID, CLIENT ID, and ADVERTISER ID
- For help finding your credentials, contact your YouAppi representative.
Select YouAppi and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > YouAppi. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with YouAppi.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with YouAppi. To enable data sharing:
- Enter your PIXEL ID, CLIENT ID, and ADVERTISER ID.
Once you enable data sharing with YouAppi, Adjust automatically sends YouAppi the following data, by default:
- install
- session
- reattribution
- event
- rejectedInstall
- rejectedReattribution
- ad revenue
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with YouAppi by default.
- install
- session
- reattribution
- event
- rejectedInstall
- rejectedReattribution
- ad revenue
Send additional data
Choose the amount and type of data that you want to share with YouAppi through callbacks. YouAppi may use this information to optimize performance.
- Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with YouAppi:
- Data from all attribution sources
- Only data attributed to YouAppi
Ad revenue (from ad views)
Ad revenue sharing lets YouAppi receive user ad revenue data. This lets YouAppi use ad revenue data to optimize your user targeting and campaigns.
This feature is available with Adjust’s Ad Revenue package. To purchase our Ad Revenue package, contact your sales representative.
To share ad revenue to YouAppi, select one or more Ad Revenue Sources.
- If you leave this field empty, we send ad revenue data from all integrated mediation sources.
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means YouAppi will receive your app’s session activity.
In-app revenue (from in-app purchases)
Sharing in-app revenue lets YouAppi receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Map events
Map events that you want to share to the values that YouAppi can receive. Data for unmapped events is not shared with YouAppi.
Map individual events
If you have a multi-platform app, you can choose to share different events per platform with YouAppi. This lets you:
- Set individual events to manage campaign strategies for each platform.
- Customize data sharing per platform.
Under Map events, follow these steps to choose the in-app events you want to directly send to YouAppi.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with YouAppi.
- Under Partner event, you need to select the YouAppi event that corresponds to the Adjust event.
- For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
- Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
- Select Use global mapping to map the same events for all platforms.
- In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
- For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
- Select Apply.
Now YouAppi will receive in-app event data for each of your linked events.
Map all events
If YouAppi supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.
Now YouAppi will receive in-app event data for all your linked events.
Map parameters
You usually need to map parameters to share custom data with YouAppi.
Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to YouAppi. This lets YouAppi receive custom event details for each of your linked events.
Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.
To share partner parameters to YouAppi, follow these steps.
- Set up partner parameters within the Adjust SDK.
- Check Before you begin for all SDK development platform links.
- Under Set your data sharing options, select Parameters.
- Under Map parameters, you can specify how you want to send partner parameters defined in the SDK to the network:
- Select Map parameter.
- In the SDK parameter field, enter the name of the SDK parameter you want to share with the network.
- In the Partner parameter field, enter the network parameter that corresponds to the SDK parameter.
If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.
Configure your link and settings
You have the option to set your:
Create your link and share it with YouAppi
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
- Link structure parameters
- User destinations
- Attribution settings
Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with YouAppi.
Once you’ve created your link, share it with YouAppi for placement in campaigns.
List of all parameters forwarded to YouAppi
YouAppi requires Adjust to send the following parameters (data points) with your callbacks:
Placeholder | Information |
{city} | Device city |
{country} | Device two-character country code |
{gps_adid} | Google Play Store advertising ID |
{idfa} | ID for advertisers (iOS only) |
{idfa||gps_adid} | IDFA, or GPS ADID if IDFA is empty |
{idfv} | Uppercase iOS ID for vendors |
{ip_address} | Device IP address |
{is_reattributed} | 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed |
{label} | Value of the Adjust "label" parameter sent on click |
{os_name} | Device operating system |
{partner_parameters} | Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks |
{referrer} | Google Play Store referrer (Android only) |
{revenue_usd} | Revenue, in US dollars |
{sdk_version} | Adjust SDK version (per app) |
{user_agent} | Incoming raw user agent |
{app_id} | Store App ID or Google Play Store |
{app_version} | App version number (Android), build-version-number for the bundle (iOS) |
{click_time} | Attributed click timestamp |
{created_at} | Activity timestamp |
{install_begin_time} | App download began timestamp (Android and Google Play Store only) |
{install_finish_time} | App download completion timestamp |
{installed_at} | Install (i.e., first app open) timestamp |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{network_name} | Network name, as taken from the tracker |
{referral_time} | User landed on app Play Store page timestamp (Android and Google Play Store only) |
{rejection_reason} | Reason for a rejected attribution |