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for Marketers

Set up short branded links in Campaign Lab

Use Adjust’s link shortener solution to create short click URLs using your branded link domain. You can use short links as click URLs or deep links.

Before you begin

Here's what you need to know before getting started.

Requirements

A single or multi-platform mobile app.
Set up the same branded domain for your iOS and Android app.
The same Data Residency region for all your apps, if you are using Adjust's Data Residency solution.
If you want to implement deep linking from the branded domain:

iOS apps - Set up universal links in the Adjust SDK.

Add your branded domain as an Associated Domain. If you are already using xxx.adj.st as your universal link domain, do not remove it. Keep both xxx.adj.st and brandedDomain.go.link as the associated domains.
Enable universal linking in your app. You need to provide the App ID prefix and your app scheme.
Work with your developer to determine the app screens for directing existing users or new users after they install the app.

Android apps - Set up deep links in the Adjust SDK.

Configure your branded domain as the Android App Link.
Set up Android App Links for your app. You need to provide at least one SHA-256 certificate fingerprint and your app scheme.
Work with your developer to determine the app screens for directing existing users or new users after they install the app.

Set up the Adjust SDK to resolve short links

First you need to set up the Adjust SDK to support deep linking and to resolve short links.

Note:

You don’t need to set up LinkMe or Link resolution (iOS | Android) to use short links.

Create a short link

To create a short link, you need to follow the steps required for custom link setup.

If the requirements for a short link are met, the short branded click URL is created when you select Create link from the Review step.

A screenshot of your shortened link in Campaign Lab

Note:

If you have not set up deep linking (iOS universal links or Android App Links) in the Adjust SDK, short branded links will send your users to the store, including those that have the app installed. You can use short branded links for your app install campaigns that do not require deep linking.

You can make changes to the link's settings without having to update the link you're using in campaigns.

View your full link URL

When you create your short link, the full click URL containing all of the appended parameters is generated, and is available under Full click URL.

Update existing link URLs to short links

You can update your existing link URLs that you had created before you reserved a branded domain in Adjust, to short links. This is possible only if your link is not used for push notifications.

Use one of the following methods to update your existing link to a short link:

Update any settings of an existing link, that is, a full click URL. Adjust automatically shortens the link.
Update an existing link URL to a short link manually.

In Campaign Lab, go to Custom links.
In Campaign Lab, go to Custom links.
On the Link URLs tab, under Click URL, select Create short URL.

You should now be able to see your short link under Short click URL.

Short deep links for push notifications

When you create a click URL in Adjust, in the user destinations step you are asked to select whether the link will be used for push notifications.

Deep link user destinations - push notifications

If you select that your link will be used for push notifications, your link will not use a short URL. This is because links used in push notifications need the URI scheme to be present.

If your link will not be used for push notifications, and your app meets the requirements for short links, Adjust will automatically create a short click URL.