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for Marketers

Set up short branded links in Campaign Lab

Use Adjust’s link shortener solution to create short click URLs using your branded link domain.

Before you begin

Here's what you need to know before getting started.

Requirements

A single or multi-platform mobile app.

iOS apps

Set up the same branded domain for your iOS and Android app.
Set up universal links in the Adjust SDK.
1. Add your branded domain as an Associated Domain. If you are already using xxx.adj.st as your universal link domain, do not remove it. Keep both xxx.adj.st and brandedDomain.go.link as the associated domains.
2. Enable universal linking in your app. You need to provide the App ID prefix and your app scheme.
3. Work with your developer to determine the app screens for directing existing users or new users after they install the app.

Android apps

Set up the same branded domain for your iOS and Android app.
Set up deep links in the Adjust SDK.
1. Configure your branded domain as the Android App Link.
2. Set up Android App Links for your app. You need to provide at least one SHA-256 certificate fingerprint and your app scheme.
3. Work with your developer to determine the app screens for directing existing users or new users after they install the app.

Important:

If you are using Adjust's Data Residency solution, your data residency region must be the same for all of your apps.

Set up the Adjust SDK to resolve short links

First you need to set up the Adjust SDK to support deep linking and to resolve short links.

Note:

You don’t need to set up LinkMe or Link resolution (iOS | Android) to use short links.

Create a short link

To create a short link, you need to follow the steps required for custom link setup.

If the requirements for a short link are met, the short branded click URL is created when you select Create link from the Review step.

A screenshot of your shortened link in Campaign Lab

Short deep links for push notifications

When you create a click URL in Adjust, in the user destinations step you are asked to select whether the link will be used for push notifications.

Deep link user destinations - push notifications

If you select that your link will be used for push notifications, your link will not use a short URL. This is because links used in push notifications need the URI scheme to be present.

If your link will not be used for push notifications, and your app meets the requirements for short links, Adjust will automatically create a short click URL.

Manage short links

You can make changes to link settings without having to update the link you're using in campaigns.

View your full link URL

When you create your short link, the full click URL containing all of the appended parameters is generated, and is available under Full click URL.

Update existing link URLs to short links

Requirements

You can only shorten existing link URLs if:

You've set up a branded domain for your app in AppView.
Your link is not used for push notifications.

When you update settings of an existing link (full click URL), Adjust automatically shortens the link. You can also follow these steps to update an existing link URL to a short link.

In Campaign Lab, go to Custom links.
Select the link that you want to shorten.
On the Link URLs tab, under Click URL, select Create short URL.

You should now be able to see your short link under Short click URL.