Set up Smartly

Smartly is a SAN campaign manager that manages campaigns for the following self-attributing networks (SANs):

  • Snapchat

To run a campaign with a SAN campaign manager, you don't need to create a link. Instead, you need to set up both the SAN whose platform your ads will run on, and the SAN campaign manager who is managing your campaign.

As soon as you start running campaigns with the SAN campaign managers, Adjust shares data for analysis and campaign optimization with both the SAN and SAN campaign manager.


Meta refers to SAN campaign managers as Preferred Marketing Developers (PMDs).

In this article, learn how to set up measurement with Smartly for your app. This includes activating the integration and choosing what data Adjust can share with Smartly.

Before you begin


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  • For help finding your credentials, contact your Smartly representative.

Select Smartly and app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Smartly. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to set up Smartly.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Smartly. To enable data sharing:

  1. Enter your CUSTOMER TOKEN.

Once you enable data sharing with Smartly, Adjust automatically sends Smartly the following data, by default:

  • install
  • session
  • uninstall
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Smartly by default:

  • install
  • session
  • uninstall
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with Smartly through callbacks. Smartly may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Smartly receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets Smartly receive your app’s uninstall and/or reinstall data measured by Adjust.


For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.


Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Smartly will receive your app’s session activity.

Map events

Map events that you want to share to the values that Smartly can receive. Data for unmapped events is not shared with Smartly.

Under Map events, follow these steps to choose the in-app events you want to directly send to Smartly.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Smartly.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Smartly will receive in-app event data for each of your linked events.

Enable Smartly for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Smartly for your app. This also enables data sharing, if you've set it up.

Set up your campaign with keyword in the Smartly dashboard

Set up your campaign in the Smartly dashboard. While setting up the campaign, you need to enter a keyword to the campaign name. Keywords are not case-sensitive.

If you do not add the keyword to the campaign name, Adjust cannot identify the campaigns that you're managing through Smartly. This means the SAN still receives data for the campaign, but you can't see which campaigns are managed by Smartly in your reporting and Smartly will not receive any callbacks from Adjust.

List of all parameters forwarded to Smartly

Smartly requires Adjust to send the following parameters (data points) with your callbacks:

{device_type}Device type
{os_name}Device operating system
{revenue}Revenue, as sent from Adjust SDK in cents
{created_at_hour}Activity timestamp, rounded down to the nearest hour
{engagement_time}Engagement timestamp
{impression_based}1 if impression-based engagement, 0 if not
{installed_at_hour}Install (i.e., first app open) timestamp rounded to the nearest hour