Set up TikTok For Business

TikTok For Business is an ad network integrated with Adjust. Our integration lets TikTok For Business receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with TikTok For Business for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with TikTok For Business.

Before you begin

Requirements

• Admin, Editor, or Custom Editor permissions in Adjust.
• Adjust SDK v4.0.0 and later to map SDK parameters to TikTok For Business parameters. Follow the guides linked below to use this feature.

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Select TikTok For Business and your app in Campaign Lab

1. Under Campaign Lab, select Partners.
2. Select New partner > TikTok For Business. Select Next to move to the next screen.
3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with TikTok For Business.
4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with TikTok For Business. To enable data sharing:

1. Turn on Enabled

Once you enable data sharing with TikTok For Business, Adjust automatically sends TikTok For Business the following data, by default:

• install
• session
• reattribution
• event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with TikTok For Business by default.

• install
• session
• reattribution
• event

Send additional data

Choose the amount and type of data that you want to share with TikTok For Business through callbacks. TikTok For Business may use this information to optimize performance.

1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with TikTok For Business:

• Data from all attribution sources
• Only data attributed to TikTok For Business

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means TikTok For Business will receive your app’s session activity.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets TikTok For Business receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that TikTok For Business can receive. Data for unmapped events is not shared with TikTok For Business.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with TikTok For Business. This lets you:

• Set individual events to manage campaign strategies for each platform.
• Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to TikTok For Business.

1. Select Map event.
2. In the Adjust event list, choose the Adjust event that you want to share with TikTok For Business.
3. Under Partner event, you need to select the TikTok For Business event that corresponds to the Adjust event.
   1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
      • Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
      • Select Use global mapping to map the same events for all platforms.
   2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
4. Select Apply.

Now TikTok For Business will receive in-app event data for each of your linked events.

Map all events

If TikTok For Business supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now TikTok For Business will receive in-app event data for all your linked events.

Map parameters

You usually need to map parameters to share custom data with TikTok For Business.

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to TikTok For Business. This lets TikTok For Business receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to TikTok For Business, follow these steps.

1. Set up partner parameters within the Adjust SDK.
   • Check Before you begin for all SDK development platform links.
2. Under Set your data sharing options, select Parameters.
3. Under Map parameters, you can specify how you want to send partner parameters defined in the SDK to the network:
   1. Select Map parameter.
   2. In the SDK parameter field, enter the name of the SDK parameter you want to share with the network.
   3. In the Partner parameter field, enter the network parameter that corresponds to the SDK parameter.

Configure your link and settings

You have the option to set your:

• Link structure
• User destinations
• Attribution settings

Create your link and share it with TikTok For Business

In the Setup review screen, you can review your choices. You can also go back and make changes to:

• Your selected app
• Data sharing options
• Link structure parameters
• User destinations
• Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with TikTok For Business.

Once you’ve created your link, share it with TikTok For Business for placement in campaigns.

Partner specific setup instructions

TikTok App ID

TikTok App ID is an optional field in the TikTok For Business module. After you add the TikTok App ID Adjust shares it directly with TikTok. You can find your TikTok App ID in the TikTok Ads dashboard

Please be aware that you can only enter multiple TikTok App IDs separated by commas and TikTok will parse it out accordingly to distinguish them on their end.

Session Forwarding

Moreover, by toggling "Session Forwarding", Adjust will automatically map our sessions to Tiktok "APP Launch" event.

Impression Tracking

Adjust records an impression when a user views your mobile ad. If you would like Adjust to attribute installs to impressions, turn on impression-based attribution (via device matching and/or probabilistic matching) in your Adjust dashboard. You can stop tracking impressions anytime.

If you would like to find out more about how to leverage this integration for your use cases, check out our one pager with TikTok. In case of any questions related to the information provided on the one pager, please reach out to partners@adjust.com.

List of all parameters forwarded to TikTok For Business

TikTok For Business requires Adjust to send the following parameters (data points) with your callbacks: