Set up Universe Ads

Universe Ads is an ad network integrated with Adjust. Our integration lets Universe Ads receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Universe Ads for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Universe Ads.

Before you begin

Requirements

iOS | Android | Windows | Unity | React Native | Flutter | Adobe Air | Cordova | Marmalade | Xamarin | Cocos2d-x | Titanium | Corona

Credentials

Customer ID

  • For help finding your credentials, contact your Universe Ads representative.

Select Universe Ads and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Universe Ads. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Universe Ads.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Universe Ads. To enable data sharing:

  1. Enter your Customer ID.

Once you enable data sharing with Universe Ads, Adjust automatically sends Universe Ads the following data, by default:

  • install
  • session
  • uninstall
  • reinstall
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Universe Ads by default.

  • install
  • session
  • uninstall
  • reinstall
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with Universe Ads through callbacks. Universe Ads may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Universe Ads:
  • Data from all attribution sources
  • Only data attributed to Universe Ads

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Universe Ads will receive your app’s session activity.

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets Universe Ads receive your app’s uninstall and/or reinstall data measured by Adjust.

Note:

For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Universe Ads receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Universe Ads can receive. Data for unmapped events is not shared with Universe Ads.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Universe Ads. This lets you:

  • Set individual events to manage campaign strategies for each platform.
  • Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Universe Ads.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Universe Ads.
  3. Under Partner event, you need to select the Universe Ads event that corresponds to the Adjust event.
    1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
      • Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
      • Select Use global mapping to map the same events for all platforms.
    2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
  4. Select Apply.

Now Universe Ads will receive in-app event data for each of your linked events.

Map all events

If Universe Ads supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Universe Ads will receive in-app event data for all your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with Universe Ads

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Universe Ads.

Once you’ve created your link, share it with Universe Ads for placement in campaigns.

List of all parameters forwarded to Universe Ads

Universe Ads requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{ip_address}Device IP address
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{os_name}Device operating system
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{tracking_enabled}1 if tracking is enabled, 0 if not
{tracking_limited}1 if tracking is limited, 0 if not
{user_agent}Incoming raw user agent
{app_id}Store App ID or Google Play Store
{created_at}Activity timestamp
{impression_based}1 if impression-based engagement, 0 if not