Set up Yandex Direct

Yandex Direct is an ad network integrated with Adjust. Our integration lets Yandex Direct receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Yandex Direct for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Yandex Direct.

Before you begin

Requirements

• Admin, Editor, or Custom Editor permissions in Adjust.
• Adjust SDK v4.0.0 and later to map SDK parameters to Yandex Direct parameters. Follow the guides linked below to use this feature.

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Select Yandex Direct and your app in Campaign Lab

1. Under Campaign Lab, select Partners.
2. Select New partner > Yandex Direct. Select Next to move to the next screen.
3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Yandex Direct.
4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Yandex Direct. To enable data sharing:

1. Turn on Enabled

Once you enable data sharing with Yandex Direct, Adjust automatically sends Yandex Direct the following data, by default:

• install
• session
• reinstall
• reattribution
• event
• rejectedInstall

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Yandex Direct by default.

• install
• session
• reinstall
• reattribution
• event
• rejectedInstall

Send additional data

Choose the amount and type of data that you want to share with Yandex Direct through callbacks. Yandex Direct may use this information to optimize performance.

1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Yandex Direct:

• Data from all attribution sources
• Only data attributed to Yandex Direct

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Yandex Direct will receive your app’s session activity.

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets Yandex Direct receive your app’s uninstall and/or reinstall data measured by Adjust.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Yandex Direct receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Yandex Direct can receive. Data for unmapped events is not shared with Yandex Direct.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Yandex Direct. This lets you:

• Set individual events to manage campaign strategies for each platform.
• Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Yandex Direct.

1. Select Map event.
2. In the Adjust event list, choose the Adjust event that you want to share with Yandex Direct.
3. Under Partner event, you need to select the Yandex Direct event that corresponds to the Adjust event.
   1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
      • Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
      • Select Use global mapping to map the same events for all platforms.
   2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
4. Select Apply.

Now Yandex Direct will receive in-app event data for each of your linked events.

Map all events

If Yandex Direct supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Yandex Direct will receive in-app event data for all your linked events.

Map parameters

You usually need to map parameters to share custom data with Yandex Direct.

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Yandex Direct. This lets Yandex Direct receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Yandex Direct, follow these steps.

1. Set up partner parameters within the Adjust SDK.
   • Check Before you begin for all SDK development platform links.
2. Under Set your data sharing options, select Parameters.
3. Under Map parameters, you can specify how you want to send partner parameters defined in the SDK to the network:
   1. Select Map parameter.
   2. In the SDK parameter field, enter the name of the SDK parameter you want to share with the network.
   3. In the Partner parameter field, enter the network parameter that corresponds to the SDK parameter.

Configure your link and settings

You have the option to set your:

• Link structure
• User destinations
• Attribution settings

Create your link and share it with Yandex Direct

In the Setup review screen, you can review your choices. You can also go back and make changes to:

• Your selected app
• Data sharing options
• Link structure parameters
• User destinations
• Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Yandex Direct.

Once you’ve created your link, share it with Yandex Direct for placement in campaigns.

List of all parameters forwarded to Yandex Direct

Yandex Direct requires Adjust to send the following parameters (data points) with your callbacks: