Safari smart app banners

Safari Smart App Banners automatically determine whether your app is supported on a user’s device and don't display if it’s not. After tapping the banner, it detects whether your app is already installed on the users device. If it is, users are deep linked to the designated in-app page. If it isn't, users are first routed via the App Store to download and install the app before being deep linked.

Before you begin

Here's what you need to know before getting started.

Adjust only reattributes users to Safari Smart App Banners if the user already has the app installed. Users who install the app after being redirected to the App Store are attributed as organic (or another valid attribution source).

With Adjust's smart banner solution, you can do the following:

  • Measure all app installs coming through smart banners
  • Set up a single solution for both iOS and Android users
  • Customize your banner
  • Define banner placement only on relevant pages of the website

Set up attribution for Safari Smart App Banners

To set up click attribution for Smart App Banners, add your deep link to the app-argument parameter of the banner HTML tag. 

<meta name="apple-itunes-app" content="app-id=myAppStoreID, affiliate-data=myAffiliateData, app-argument=myapp://landing_page">

Next make sure you have set up deep link reattribution in the Adjust SDK. This will ensure our SDK can capture the parameter and attribute the user to the Smart App Banner.

For more information on setting up Smart App Banners, check out Apple's developer guide.