SKAN total installs

The SKAN total installs widget lets you see the combined total installs and reinstalls from a campaign, as well as a breakdown of the number of postbacks which returned a CV "null" value, because the conversion did not pass Apple's privacy threshold.

Set up the SKAN total installs widget

Before you set up this widget, ensure that you have set the appropriate filters. For more information, see Set up your view.

The SKAN total installs widget shows a bar chart tracking how your total installs from SKAN campaigns have changed in the selected period.

The widget displays data for the following metrics:

  • Installs (SKAN) - Returns the count of valid SKAN postbacks where redownload = false.SKAN postbacks are valid when the attribution signature is correct.
  • Reinstalls (SKAN) - Returns the count of valid SKAN postbacks where redownload = true.SKAN postbacks are valid when the attribution signature is correct.
  • Conversion value null - Returns the count of all valid SKAN postbacks where the conversion value is null, or the count of all installs and reinstalls minus those with a conversion value not greater than or equal to 0.
  • Conversion value null rate - The number of postbacks received with a conversion value of null divided by the number of SKAN installs.

For detailed information about the metrics, use our Datascape metrics Glossary.

Depending on the time period you are viewing, you can break down the data by Days, Weeks, or Months.

Use the SKAN total installs widget

  • Hover over any bar chart to see more information about the data.
  • Hover over any title in the chart legend to highlight the data in the chart that corresponds to that title.
  • Select the title in the chart legend to hide the data line for that title in the chart. Select the title again to reveal the data.
  • Select (Open as report) to view the data in the form of a new report.