SKAN user acquisition analysis
The SKAN user acquisition analysis widget lets you see the distribution of SKAN installs that had a conversion value included in the install postback versus those that did not. The latter are divided between pure SKAN installs and SKAN installs where the user performed an in-app event mapped to a conversion value.
This widget displays data using conversion values mapped in Adjust's Conversion Hub.
Set up the SKAN user acquisition analysis widget
Before you set up this widget, ensure that you have set the appropriate filters. For more information, see Set up your view.
By default, the User acquisition SKAN widget is a bar graph that breaks down the metrics by Channel. You can break down the performance of your app marketing campaign by the following dimensions:
- App
- Channel
- Campaign name
- Adgroup name
This widget utilizes a varied color scheme to distinctly represent the three main conversion value types.
| CV Value | Meaning |
|---|---|
| Conversion value = 0 | Returns the count of valid SKAN postbacks where the conversion value is equal to 0 (install). A conversion value of 0 is returned when the user has installed the app but not triggered any mapped conversion value criteria. |
| Conversion value > 0 | Returns the count of valid SKAN postbacks where the conversion value is greater than 0 (install). This means the install occurred and conversion value event or revenue conditions were fulfilled. |
| Conversion value = NULL | Returns the count of all valid SKAN postbacks where the install has occurred but due to Apple's privacy threshold, the network could not share a conversion value. Therefore it is not known whether event/revenue conditions were fulfilled or not. |
If you see a higher value of Conversion Value Null as compared to the rest of your events, check the following:
- You have set up conversion values correctly while setting up SKAN in the Adjust dashboard.
- Your partners are able to send SKAdNetwork install postbacks to Adjust.
- You may not have met Apple's privacy threshold.
For detailed information about the metrics, use our Datascape metrics Glossary.
Use the SKAN user acquisition analysis widget
Hover over any bar chart to see more information about the data.
Hover over any title in the chart legend to highlight the data in the chart that corresponds to that title.
Select the title in the chart legend to hide the data line for that title in the chart. Select the title again to reveal the data.
Select
(Open as report) to view the data in the form of a new report.
(Open as report) to view the data in the form of a new report.