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for Marketers

Set up Yahoo! JAPAN Ads Search Ads

With Adjust's Yahoo! JAPAN Ads Search Ads integration, you can measure the performance of your marketing efforts on Yahoo! JAPAN campaigns.

Important:

In this section, learn how to set up Yahoo! JAPAN for Android apps only. To set Yahoo! JAPAN for your iOS apps, choose Yahoo! Japan Ads Search Ads iOS, and follow the steps under Ad network setup.

How it works

How does Adjust measure installs with Yahoo! JAPAN?

Since Yahoo! JAPAN does not use Adjust link URLs, Adjust sends them every app session our SDK reports.
If Yahoo! JAPAN recognizes the activity, they respond with the device identifier and timestamp.
Following our own attribution method, Adjust then uses the engagement data from all networks to attribute the install to the last source.

Before you begin

Here's what you need to know before getting started.

Requirements

Yahoo! JAPAN Ads Search Ads account
Link ID

Initial setup

To set up Yahoo! JAPAN for your app, follow these steps.

Under Campaign Lab, select Partners.
Select New partner.
In the Partner selection screen, choose Yahoo!広告検索広告 (yahoo! japan ads search ads), and select Next. This network is available for Android apps only.
- To set Yahoo! JAPAN for your iOS apps, choose Yahoo! Japan Ads Search Ads iOS, and follow the steps under Ad network setup.
In the App selection screen, choose your app, and select Next.

Then, set your data sharing options, review your setup, and enable Yahoo! JAPAN for your app.

Data sharing

Share data with Yahoo! JAPAN to optimize your campaigns. In the Data sharing screen, follow these steps.

Enable data sharing for Yahoo! JAPAN

In the Link ID field, enter your Yahoo! JAPAN Link ID.

Set your data sharing options

Once you enable data sharing, Adjust sends Yahoo! JAPAN data for all installs and sessions attributed to them, from all attribution sources, by default. This includes data attributed to Yahoo! JAPAN, data attributed to other networks, and organic data.

Additionally, select In-app revenue (from in-app purchases) to send detailed revenue data to Yahoo! JAPAN. You need to map events that generate revenue to share this data.

Map events

Map your events to forward in-app event data directly to Yahoo! JAPAN. If you selected In-app revenue (from in-app purchases) to send detailed revenue data to Yahoo, ensure that you map at least one revenue event to Yahoo! JAPAN.

To forward in-app events or revenue events to Yahoo! JAPAN, follow these steps.

Select Map event.
In the Adjust event list, select the Adjust event that you want to share with Yahoo! JAPAN.
In the Partner event list, select an applicable Yahoo! JAPAN event.
Select Apply.

Yahoo! JAPAN events available for mapping

Event names

All event names appear on Yahoo! JAPAN as you label them in Adjust. Spaces and special characters are replaced with an underscore (_). Special characters that appear at the start or end of the name are deleted. Any series of two or more special characters are replaced with a single underscore.

For example: REVad_$$cost$$ in Adjust becomes revad_cost in Yahoo! JAPAN.

Send the SDK version for server-to-server events

We recommend that you send your SDK version along with any server-to-server (S2S) events. To do this, you need to use the formatted SDK version. This uses the following format: [platform][SDK version].

Platform	SDK Version	Formatted SDK Version
iOS	4.29.2	`ios4.29.2`
Android	4.28.1	`android4.28.1`

Once you have formatted the SDK version, make sure to send it via a custom request header named Client-SDK.

Example

If the formatted SDK version is ios4.29.2, then the custom header would be defined in the following curl command:

curl -X GET \\  
'https://s2s.adjust.com/event?s2s=1&event_token=f0ob4r&app_token=4w565xzmb54d&idfa  
=D2CADB5F-410F-4963-AC0C-2A78534BDF1E&created_at=2017-01-02T15%3A04%3A0  
5Z%2B0200&callback_params=%7B%22f0o%22%3A%22bar%22%2C%20%22bar%22%3  
A%22baz%22%7D&partner_params=%7B%22f0o%22%3A%22bar%22%2C%20%22bar%  
22%3A%22baz%22%7D' \  
-H 'Client-Sdk: ios4.29.2'

Setup review

In the Setup review screen, review your choices. Make any changes, if required.
Select Enable network to enable Yahoo! JAPAN for your app, and enable data sharing, if set up.

Note:

You do not need to create a link Yahoo! JAPAN for Android apps. The links are created automatically after you set up and start a campaign with Yahoo! JAPAN. Adjust then starts attributing users to your campaigns.

Next steps

Go to Yahoo! JAPAN and set up your campaign.
- Corresponding links are created automatically and appear on the network details page.
Import your linked events into Yahoo! JAPAN Ads Search Ads.

In Yahoo! JAPAN Ads Search Ads, a conversion action is a specific user action that you have defined as valuable to your business, such as an online purchase.

To import your Adjust events into Yahoo! JAPAN Ads Search Ads as conversion actions, follow Yahoo! JAPAN Ads Search Ads' support documentation (Japanese). Once imported, Yahoo! JAPAN Ads Search Ads sends Adjust conversion data for conversion actions.

Warning:

Import all relevant conversion actions (both first open and any relevant in-app actions) into Yahoo! JAPAN Ads Search Ads before launching a Yahoo! JAPAN Ads Search Ads campaign. Adjust cannot report any Yahoo! JAPAN Ads Search Ads-driven app installs or in-app events until you have completed your import.

(Optional) Customize your attribution settings from the Yahoo! JAPAN network details page.