We constantly publish updates to our documentation, which may not yet be available in your language. For the most current information, use the English version.

for Marketers

Set up LY Ads Search Ads

With Adjust's LY Ads Search Ads integration, you can measure the performance of your marketing efforts on LY Ads campaigns.

Important:

In this section, learn how to set up LY Ads Search Ads for Android apps only. To set LY Ads Search Ads for your iOS apps, choose LY Ads Search Ads iOS, and follow the steps under Ad network setup.

How it works

How does Adjust measure installs with Yahoo! JAPAN?

Since LY Ads Search Ads does not use Adjust link URLs, Adjust sends them every app session our SDK reports.
If LY Ads Search Ads recognizes the activity, they respond with the device identifier and timestamp.
Following our own attribution method, Adjust then uses the engagement data from all networks to attribute the install to the last source.

Before you begin

Here's what you need to know before getting started.

Requirements

LY Ads Search Ads account
Link ID

Initial setup

To set up LY Ads Search Ads for your app, follow these steps.

Under Campaign Lab, select Partners.
Select New partner.
In the Partner selection screen, choose LY Ads Search Ads, and select Next. This network is available for Android apps only.
- To set LY Ads Search Ads for your iOS apps, choose LY Ads Search Ads iOS, and follow the steps under Ad network setup.
In the App selection screen, choose your app, and select Next.

Then, set your data sharing options, review your setup, and enable LY Ads Search Ads for your app.

Data sharing

Share data with LY Ads Search Ads to optimize your campaigns. In the Data sharing screen, follow these steps.

Enable data sharing for LY Ads Search Ads

In the Link ID field, enter your Yahoo! JAPAN Link ID.

Set your data sharing options

Once you enable data sharing, Adjust sends LY Ads Search Ads data for all installs and sessions attributed to them, from all attribution sources, by default. This includes data attributed to LY Ads Search Ads, data attributed to other networks, and organic data.

Additionally, select In-app revenue (from in-app purchases) to send detailed revenue data to LY Ads Search Ads. You need to map events that generate revenue to share this data.

Map events

Map your events to forward in-app event data directly to LY Ads Search Ads. If you selected In-app revenue (from in-app purchases) to send detailed revenue data to LY Ads, ensure that you map at least one revenue event to LY Ads Search Ads.

To forward in-app events or revenue events to LY Ads, follow these steps.

Select Map event.
In the Adjust event list, select the Adjust event that you want to share with LY Ads Search Ads.
In the Partner event list, select an applicable LY Ads event.
Select Apply.

LY Ads Search Ads events available for mapping

Event names

All event names appear on LY Ads Search Ads as you label them in Adjust. Spaces and special characters are replaced with an underscore (_). Special characters that appear at the start or end of the name are deleted. Any series of two or more special characters are replaced with a single underscore.

For example: REVad_$$cost$$ in Adjust becomes revad_cost in LY Ads Search Ads.

Send the SDK version for server-to-server events

We recommend that you send your SDK version along with any server-to-server (S2S) events. To do this, you need to use the formatted SDK version. This uses the following format: [platform][SDK version].

Platform	SDK Version	Formatted SDK Version
iOS	4.29.2	`ios4.29.2`
Android	4.28.1	`android4.28.1`

Once you have formatted the SDK version, make sure to send it via a custom request header named Client-SDK.

Example

If the formatted SDK version is ios4.29.2, then the custom header would be defined in the following curl command:

curl -X GET \\  
'https://s2s.adjust.com/event?s2s=1&event_token=f0ob4r&app_token=4w565xzmb54d&idfa  
=D2CADB5F-410F-4963-AC0C-2A78534BDF1E&created_at=2017-01-02T15%3A04%3A0  
5Z%2B0200&callback_params=%7B%22f0o%22%3A%22bar%22%2C%20%22bar%22%3  
A%22baz%22%7D&partner_params=%7B%22f0o%22%3A%22bar%22%2C%20%22bar%  
22%3A%22baz%22%7D' \  
-H 'Client-Sdk: ios4.29.2'

Setup review

In the Setup review screen, review your choices. Make any changes, if required.
Select Enable network to enable LY Ads Search Ads for your app, and enable data sharing, if set up.

Note:

You do not need to create a link for Android apps. The links are created automatically after you set up and start a campaign with LY Ads Search Ads. Adjust then starts attributing users to your campaigns.

Next steps

Go to LY Ads Search Ads and set up your campaign.
- Corresponding links are created automatically and appear on the network details page.
Import your linked events into LY Ads Search Ads.

In LY Ads Search Ads, a conversion action is a specific user action that you have defined as valuable to your business, such as an online purchase.

To import your Adjust events into LY Ads Search Ads as conversion actions, follow LY Ads Search Ads' support documentation (Japanese). Once imported, LY Ads Search Ads sends Adjust conversion data for conversion actions.

Warning:

Import all relevant conversion actions (both first open and any relevant in-app actions) into LY Ads Search Ads before launching a campaign. Adjust cannot report any LY Ads Search Ads-driven app installs or in-app events until you have completed your import.

(Optional) Customize your attribution settings from the LY Ads Search Ads network details page.