Set up NBCUniversal
With Adjust's NBCUniversal integration, you can measure the impact of campaigns you run on NBCUniversal.
Here, you can find information about how to connect Adjust to NBCUniversal in the Adjust dashboard.
Before you begin
Requirement
- An NBCU Product ID
product_id
found in your NBCU platform
What you need to know
NBCUniversal is a self-attributing network. This means that Adjust sends NBCUniversal data for all of your app's installs and NBCUniversal self-attributes using their own engagement data. Adjust then checks this data to confirm the source of the last engagement.
Initial setup
To set up NBCUniversal for your app, follow these steps in Adjust.
- Under Campaign Lab, select Partners.
- Select New partner.
- In the Partner selection screen, choose NBCUniversal, and select Next.
- In the App selection screen, choose your app, and select Next.
Then, set your data sharing options, review your setup, and enable NBCUniversal for your app.
Data sharing
Share data with NBCUniversal to optimize your campaigns. In the Data sharing screen, follow these steps.
Enable data sharing for NBCUniversal
- In the Product ID field, enter your product ID for that platform. This enables data sharing with NBCUniversal. For help finding your product ID, speak with your NBCUniversal representative.
Once you enable data sharing, Adjust sends install and reattribution data from all attribution sources, by default. This includes data attributed to NBCUniversal, data attributed to other networks, and organic data. Additionally, you can choose to share the following data with NBCUniversal.
- Sessions
- Events
Map events
For each Adjust in-app event you will see a partner event field. Use the dropdown menu to select a predefined NBCUniversal event that maps to your Adjust event. You can't send custom events.
- FIRST_OPEN
- SESSION_START
- TRIAL
- SIGN_UP
- SUBSCRIPTION
- CHECKOUT_START
- PURCHASE
- FIRST_VIDEO_VIEW
- VIDEO_VIEW
- CONTENT_VIEW
NBCUniversal reporting
Here's how NBCUniversal campaign data is reported in Adjust:
- Network =
NBCUniversal
- Campaign =
campaignName
- Adgroup =
placementName
- Creative =
creativeName
Export your data
To get device-level data sent to your BI system for analysis, set up raw data exports.
You can use the following placeholders to get specific NBCUniversal datapoints in your raw data exports.
Placeholder | Description |
---|---|
{fire_adid} | Fire OS advertising identifier |
{idfa} | ID for advertisers (iOS only) |
{adid} | Adjust device ID (all platforms) |
{rida} | Roku advertising ID |
{vida} | Vizio advertsing ID |
{tifa} | Samsung advertising ID |