Apple Search Ads reporting

Here you can find details about how Adjust reports aggregated Apple Search Ads campaign data in Datascape, as well as information about custom product pages and common reasons for data discrepancies between Adjust and Apple Ads.

Campaign-level details

Important:
Campaign details are available only with the Advanced solution of Apple Search Ads. Additionally, you need to link your Apple Ads account in DataWorks > Connections to receive this information.

Since the Apple Ads Attribution API and Apple Search Ads Campaign Management API are different APIs, it is possible that campaign details may not be available at the time of attribution.

If there are campaign details available at the time of attribution, then you can see them reported as follows:

Adjust link levelApple Search Ads details
Network (top-level)Apple Search Ads
Campaign (sublevel 1)campaign-name (campaign-id)
Adgroup (sublevel 2)adgroup-name (adgroup-id)
Creative (sublevel 3)keyword-name (keyword-id)

For customers using both the Advanced and Basic solutions, if no campaign details are available at the time of attribution, Adjust creates links without names and displays IDs only:

Adjust link levelApple Search Ads details
Network (top-level)Apple Search Ads
Campaign (sublevel 1)unknown (campaign-id)
Adgroup (sublevel 2)unknown (adgroup-id)
Creative (sublevel 3)unknown (keyword-id)

Once campaign details become available, your link names are updated in Campaign Lab and your next raw data export (server callback/cloud storage upload).

Creative-level reporting

Adjust can only populate the creative-level keyword-name (keyword-id) with the specific keywords that drove the ad click if:

  • You use the Advanced solution of Apple Search Ads.
  • You have disabled Search Match on your adgroup level, and manually set the keywords that you want to target.

When Apple automatically matches ads to user search queries, Adjust populates the creative level with unknown. This happens if:

  • You use the Advanced solution of Apple Search Ads.
  • You have Search Match enabled.

You can have adgroups with Search Match enabled and adgroups with Search Match disabled simultaneously for the same campaign.

Measure performance of custom product pages

Apple lets you create multiple versions of an app's App Store product page. These are known as custom product pages and they give you the flexibility to promote different app features depending on the target users. With custom product pages, you can redirect users from different ads to the most relevant App Store product page for your app.

For your campaigns with Apple Search Ads, use the {iad_ad_id} placeholder in your raw data exports to analyaze the performance of your Apple Search Ads campaign by custom product page. For more information, see App Store custom product pages.

Discrepancies

In the case of reporting discrepancies between Adjust and Apple Search Ads, we recommended that you always consider the following possible reasons.

Apple ID vs device ID

Apple Search Ads visibility into last-click attribution

Last-click attribution windows

Downloads vs. app opens

Reporting timezone differences

Redownloads

Data sharing restrictions

Multiple redownloads with the same ID

Attribution Source filter