We constantly publish updates to our documentation, which may not yet be available in your language. For the most current information, use the English version.
Meta enables advertisers to enrich their raw data for Android using install referrers. Campaign metadata is appended to the install referrer in an encrypted format. To read the metadata, you need to use a Meta-provided decryption key for your app.
There are two supported install referrers that you can use to enrich your raw data:
The Google Play Install Referrer (GPIR)
The Meta Install Referrer (MIR)
Both install referrers provide more information about app installations originating from Meta applications, such as Facebook and Instagram. However, only MIR supports view-through and non-same session click-through attribution.
Using the install referrer solution, you can link a user’s in-app activity to their acquisition source for ads served on Android. This enables you to continue to measure the success of campaigns and identify key acquisition trends.
When a user installs your app, the install referrer collects referral data from the installation source.
Meta shares this encrypted data using the install referrer’s API.
Adjust then extracts this data and decrypts it using your Meta decryption key.
A decrypted data string might look like this:
{"ad_id":"12345","ad_objective_name":"APP_INSTALL","adgroup_id":"54321","adgroup_name":"Test Ad Group","campaign_id":"987654","campaign_name":"Test Campaign","campaign_group_id":"654321","campaign_group_name":"Test Campaign Group","account_id":"444444","publisher_platform":"Test Publisher Platform",}
You can use placeholders to collect decrypted data in your raw data exports.
Tip:
If you enable both GPIR and MIR, you will receive information from both sources in your raw data exports. Adjust only deduplicates GPIR and MIR information in Datascape. Our general recommendation is to prioritize GPIR.
Adjust can use placeholders to send you decrypted data from Meta. To receive this in your raw data exports, add the relevant placeholders to your callback URL or CSV definition.
If a referrer is attached to an install and the final attribution is awarded to a partner that's not Meta, you still receive the referrer information in your data.